To maintain membership in the National Ethics Bureau, all members must pledge to adhere to the following principles and high standards of professional conduct:

• I will always commit myself to protect and promote the interests of my clients, and will always conduct myself in a way that reflects well on my profession.
• I will be totally honest when explaining my education and business background, professional designations, and years of industry experience.
• I will be completely truthful by not exaggerating the realistic returns or future value one can expect from any product, transaction, service, or investment that I may recommend.
• I will always disclose the important features of a product, transaction, service, or investment and disclose potential risks that may negatively affect future performance or value.
• I will always consider both my client's current and future needs to determine the proper suitability of any recommendations that I may make.
• I will respect the confidentiality of any information entrusted to me or obtained in the course of my business or professional activities.
• I will only use sales presentations and advertising materials, including product illustrations that are completely accurate and compliant with state and federal regulations.
• I will always provide my clients with copies of all required documents that relate to the product, transaction, service, or investment that I have recommended to them.
• I will always refer my clients to a more specialized professional advisor when their needs go beyond my current license or expertise.
• I will consistently educate myself as to the new laws and regulations in my industry, and I will always act in good faith toward those I serve.